By the end of 2013 it was estimated that approximately 4.5 billion people globally had access to mobile phones while around 2.8 billion were connected to the internet. Smartphone penetration was estimated to be 1.4 billion, with the number gaining speed by worldwide deployment of 3G/4G networks. Given an approximate global population of 7 billion, it is clear that there exist significant opportunities, especially in emerging markets, for technology giants such as Google, Facebook and Apple to expand and consolidate their positions.
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